“The best simulated handwritten typeface ever tested in the NZ Post platform”.
In 2020 we launched the first ever Volume Post 1 approved handwritten font in New Zealand.
Andrea’s font delivered a game-changer especially to the not-for-profit sector for reducing the postage costs of ‘handwritten’ envelopes for bulk mail.
Results for handwritten type on Direct Mail envelopes in countries like the US, report recipients are 300% more likely to open vs. a computer printed looking one, some side by side tests showing a 12% percent greater response rate.
Here in New Zealand, with our strict post rules, we have tested and seen a direct correlation and upswing in response rates under specific envelope design that includes the handwritten font.
The 2020 font is now used exclusively by World Vision New Zealand and Kathmandu.
Contact us to discuss your next direct mail campaign - let’s see what game-changing activity is possible for you.