Direct Mail Acquisition Still Works!
Even though we’re living in a digital first mentality, acquiring new donors or customers by old means is still effective in 2022.
As digital marketing costs rise and viewer media fatigue grows, direct mail is seeing a resurgence with successful results in well targeted campaigns with intelligently implemented testing.
In the congested charity market we recently achieved some outstanding donor acquisition results with Tōtara Hospice in Q3 2022 via direct mail -
• Response rate of over 2%
• with an average gift of over $200.
Right now, rising living costs and charity fatigue are creating a challenging market, more than ever you need to be innovative to create cut through. The tangibility of direct mail has the ability to form a stronger personal connection with your donors.
Let’s start. Contact us to discuss your next direct mail campaign.